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A Lesson for Struggling Business Owners

Like to share an experience I had recently, how it was handled and more importantly how it should have been handled. First let me explain the why I want to share this. I’ve been in business for about 10 years. Owning my own business was a logical next step in my “work life”. Prior to being a business owner I helped several different “bosses and business owners” build several businesses in different industries. I’ve been in Management since the…

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Benefits of a Floor Plan when Marketing an Apartment Rental

A floor plan can provide several marketing benefits for landlords or property managers when renting an apartment. Here are some of the marketing benefits of a floor plan: Overall, a floor plan can provide several marketing benefits when renting an apartment, from enhancing the listing to increasing transparency and providing a competitive advantage.

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Staging a Home to Sell

When it comes to selling your home, there are many things that you can do to increase its appeal to potential buyers. One of the most effective strategies is staging. Home staging involves preparing a property for sale by making it look more attractive to buyers. This can include anything from decluttering and cleaning to rearranging furniture and adding decorative touches. Here are some of the reasons why you should stage your home to sell. When you stage your…

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Why Real Estate Agents Should Use Professional Photographs for Property Listings

Professional photographs are an essential part of a real estate agent’s marketing strategy. With the vast majority of homebuyers starting their search online, the quality of a property’s photos can make or break a sale. High-quality photographs not only help to attract more potential buyers but also present a property in the best possible light, highlighting its unique features and selling points. Here are some of the reasons why real estate agents should invest in professional photographs for their…

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Milwaukee Area Real Estate Favs – February 2021

As a top Milwaukee Area real estate photographer, I have the honor of photographing a wide range of homes. My clients hire me for one bedroom ranches in the far western suburbs to multi-million dollar urban condos with the high-rise views. Here are my favorites from this month. 311 East Erie St #415 Milwaukee WI – presented by Mary Beth Waite, Cornerstone Realtors. 1 bedroom, 2-story condo on the Milwaukee River in the Historic Third Ward. More details https://www.cornerstonemke.com/311-e-erie-st-third-ward-condo-for-sale…

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How to… Interiors Photography

Recently I did interiors photography work with Greg Peters, Resilient Realty & Renovation. Greg became a client mid 2019. Prior to that time Greg was taking his own photos of the company real estate listings and remodeling projects but now has me take all of them. On this photoshoot, as with every architecture photoshoot I do, I talked with the project owner, in this case Greg, about what has been done in the space, what’s important to highlight, and…

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Virtual Staging Taking Drab to Fab

You ever run across that vacant property that is priced to sell but isn’t? Vacant properties don’t show as well as furnished homes… it’s a given. Worse yet… vacant property that need fresh paint and a homeowner that doesn’t want to or can’t spend money on paint and staging. You have tools at your disposal to help prospective buyers “see” the space in a more positive light. Solution… virtual staging and paint. I can help you take a dull…

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November Real Estate Photo Favs

November was unusual in terms of the properties I photographed for my agent clients. Looking back at the homes photographed, a rough estimate was that about half were vacant which is unusually high. Typically I would estimate about 10% of the homes I photograph are vacant. The properties shown are from all over southeastern Wisconsin; South Milwaukee, Mequon, Cedarburg, Fox Point, Random Lake, River Hills, and Menomonee Falls.

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Real Estate Photo Favs from Jan 2018

New for 2018, I’m going to try to post a monthly roundup of my favorite real estate photos from the month. These are images I’ve made for my Realtor and remodeler clients of Milwaukee area homes that people live in, not builder models. Some of these photos are from million dollar properties, a few from a duplex that was listed for $155,000, so a wide range of property values. Some were professionally staged, some were not. All follow my…

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